The phrase 'the second screen experience' I learned recently was from Martin Belam's article The second screen experience: mobiles, tablets and TVs, pointing out that people using mobile devices while watching television, as a result of which, two 'screen experiences' happen at the same time.
Martin suggested that the key to a successful second screen experience design is making a decision about whether you are aiming to enhance the coverage for people or replace first screen coverage.（增進既有的話題與吸引點，抑或是讓它擁有取代電視，但無法被取代的功能）
However, Mark Sorrell had given a criticism that TV is the second screen, and suggested that instead of fighting for attention against which is the second screen, it would be more meaningful to focus on the future of entertainment, to understand the future of the world, as all things working together in that world.
All these can be traced back to users' experience. What are the incentives for users to concentrate on something? Just like Martin suggested, to make it controversial and appealing, or to endow it with irreplaceable meanings and functions.
For example, TV programme(or video-sharing website), online forum and Facebook, somewhat are irreplaceable at the moment. TV programme provides topics for discussion, online forum provides a platform for people who have the same interests, and Facebook provides a personalised place, like a personally owned property. Each of them have almost irreplaceable features, but Facebook gives us more. We are in an active position.
Surely there are many reasons contributed to the success and influence of those platforms and social media. What I want to say is, apart from the reasons mentioned above, people lingering on the Internet are all seeking for an IDENTITY（認同）. I am not sure if the word can express what I would like to say. I mean the social acceptance from the people around them, not only the identity from himself or herself.
What makes some blogs more attractive to their audience? Not only the content is crucial, but if the audience receive their 'unique' responses from the author directly, the mutual interaction becomes a circulation of agreement, and people find contentment from it.
Therefore, whether the identity is from instant feelings or long-term trust establishment; whether controversial features or irreplaceable functions are given, it takes more observation and understanding to create the future of entertainment.
無論是即時的感受，還是溫火慢煮的建立信任
創造話題，抑或是提供不可取代的功能
都需要更多的觀察與理解
